Extended Reach. Expanded Revenue.

The event landscape is dynamically changing. With fewer events, convention centers are searching for ways to attract shows and drive new revenue. Events, in turn, are searching for locations which maximize their value while providing exhibitors and attendees with a more efficient and effective convention experience.

Once focused solely on selling space, convention centers are now embracing these technologies as a sales driver and identifying solutions that will help make their center more attractive. With less people traveling to events, organizers now need to offer solutions that deliver the highest return on investment. As such, to remain competitive, convention centers must become innovators and solution providers to help meet these growing demands.

Connecting with attendees and meeting goers has never been easier. Utilization of social media and mobile applications have become common business practice; there is a growing dependence on these technologies worldwide. The reliance is especially heavy when in a new city. Where can I find a taxi quick? Where can I take a client out to lunch to conduct or close business? Can I blog about my experience? These are the questions that need to be answered in real-time. Facilities have always been the expert for their surrounding community, but now they must relay this information to events and attendees in a myriad of different ways to remain successful.

This is where EventPath™ comes in – a communications solutions provider to convention centers that want to utilize technology as a facility differentiator and direct revenue stream.

Key Benefits

Here are just a few of the strategic advantages of integrating EventPath™ as a convention center communications solution:

• Increase revenue by sharing in the services sold over the connection
• Increase ability to get shows by offering a new service
• Increase ability to get large shows by extending convention space to off-site venues

How does it work?

Simply put – EventPath™ is the key to overcoming many of the logistic issues inherent to the event industry. By partnering with surrounding hotels and venues, EventPath™ creates a communication network focused around the convention center. This Convention District delivers connectivity that allows show organizers, exhibitors and attendees to streamline communication, conduct more business and easily navigate their surroundings.

Getting Started

EventPath™ makes it easy for participating venues. An EventPath™ expert will work with you and the show organizer to decide what capacity of usage best meets the needs of the event. The infrastructure ranges from wired, wireless and mobile components to digital media displays for attendee marketing and sponsorship opportunities through the Digital Media Network. Each audience segment (the organizer, sponsors, exhibitors, attendees and surrounding hotels) has their own unique advantage for utilizing EventPath™, which is completely customizable and scalable. The revenue from these connection services is then shared with the convention center.

To become a participating convention center, or to learn more about this unique low-involvement revenue stream, contact us today.